If you are undecided or have little knowledge about affiliate marketing then I hope that you find the below information helpful and that it will clear up any doubts that you have over what the key benefits of affiliate marketing are.
1. Commission basis
For the affiliate marketer this is a key advantage as every time that somebody makes a purchase, the affiliate receives a set commission of the profit.
For the affiliate merchant this is an advantage as they only pay the marketer when they make a sale, so no money is wasted on marketing spend.
2. Huge audience
For the affiliate marketer – having built up various marketing lists or websites, they can make use of their huge audience base and ensure that the traffic they send over to the merchant is qualified and that sales are made, making the affiliate more money.
For the affiliate merchant – they receive access to a wider audience base than they may have had before, creating more interest in their products, resulting in more sales and all without investing any more money or time.
For the affiliate marketer – once they have set up their additional sites and links across to the merchant, it is very simple to manage and often affiliates will continue to make money from sales without having done anything for months.
For the affiliate merchant – they do not have to invest time and money writing content or creating expensive images in order to promote their services/ products. Instead affiliates will apply to be a part of their programme and all the merchant need do is have many affiliates all working towards promoting their products/ services and wait for the sales to flood in.
4. Steady cost
For the affiliate marketer – building on the last point, an affiliate can keep receiving commission from sales of a product or service for years, despite not doing a lot of work to promote it. You do need to invest time at the start but then you have a regular source of income coming in for the market life of the service/ product.
For the affiliate merchant – they set up all the costs so the chance to make a huge profit on sales without having spent much on marketing, is very likely. They do not have to pay their affiliates much per sale to make the business relationship worthwhile, as it tends to work best on a quantity basis so everyone is happy with the set amounts.
5. Brand Visibility
For the affiliate – there is a lot to be gained reputation wise from working with a range of brands and you will find that you get a lot more work should you be able to prove that you have succeeded with others in the past.
For the affiliate merchant – they receive free brand exposure on a continual basis, which is never a bad thing. If you have many affiliates working on promoting your brand, you’ll soon see a boost in search engine rankings and online sales; Amazon.com is an excellent example of where this has worked in the past.
6. Outsourced expertise
For the affiliate marketer – they get the continued experience to improve and work on their methods of online marketing, investing only their time, not money.
For the affiliate merchant – they will be able to utilise all kinds of affiliates who are experts in SEM (search engine marketing) and SEO (search engine optimisation) without investing a lot of money, yet still manage to get to the top of Google rankings.
For the affiliate marketer – through the various affiliate programmes, it is possible to see exactly when sales are made and payment is automatic, so you do not have to worry about chasing merchants for payments.
For the affiliate merchant – they can see and manage their R.O.I (return on investment) extremely easily and do not have to worry about tracking the origin of each sale.